Our History

Descended from a long line of winemakers dating back to the 18th century, Victor Lorang was the first to establish "Au Florimont" in Katzenthal, near Colmar, in the 1950s. He bought and transformed the old railway station at the bottom of the village into a wine cellar. Florimont is a marl-limestone territory, highly favorable for grape cultivation. It was at this time that Victor acquired neighboring plots that would form a lasting foundation for the estate's development.

Jean, Victor's son, expanded the operation and established a joint farming company (GAEC) in 1985. In 1986, Philippe, his grandson, became a partner by buying his grandfather's shares. In 1991, he further expanded the operation and built a modern cellar of 700 m² right next to the old building, which became a restaurant run by Jean Claude, one of Philippe's brothers. He modernized the estate by investing in new equipment for easier operation and an increase in product quality. In 1997, he transformed the GAEC into an EARL.

In 2011, Matthieu, his eldest son, became a co-manager. He brought digital technical expertise to the estate for enhanced control and efficiency while respecting family tradition. Philippe retired in 2020, and now Matthieu operates the 10-hectare estate alongside his aunt Nathalie.